The word "iconic" gets thrown around liberally in today's fast-changing world. But if one kitchenware brand could be said to live up to that description – and one that's stood the test of time – it's KitchenAid.

Since producing its first stand mixer in 1919, KitchenAid has redefined the way home cooks think about ergonomic home technology. And since the "Model H" introduced the flagship stand mixer's patented silhouette, it's become a brand known for its sleek looks as well as its great features, not to mention its design input from top-level chefs.

KitchenAid fridge

All this is why, when KitchenAid opened its flagship Experience Store on Wigmore Street – its first in the UK, no less – it makes sense that the brand would set it up to provide an immersive glimpse into everything that makes KitchenAid the choice of ambitious, enthusiastic home cooks and professionals alike. The store's masterclasses and kitchen layouts show the products at their best.

Want to cook the KitchenAid way? Simply answer the question below for your chance to win an Iconic Fridge, plus two tickets to a hands-on cookery class.

The KitchenAid Experience Store is located at 98 Wigmore Street, W1U 3RE. Find out more or book a class at, or by calling 020 7935 2575. Follow the brand on social media at @kitchenaiduk.

The question is: Where is the KitchenAid Experience Store?

Competition closes: 6th January 2018

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