Jenny Costa, founder of Rubies in the Rubble and Diplomat of a New Era 2017

Jenny Costa, founder of Rubies in the Rubble and Diplomat of a New Era 2017

Photograph by David Harrison

"The biggest piece of advice I was given when I started Rubies," Jenny says in her Diplomat video, "was to go for it full-heartedly." It's a mantra she's stuck to from the off, taking her business idea – making condiments with otherwise-discarded fruit and vegetables – into a thriving business, seeing her range of sauces, relishes and ketchups stocked in Harrods and Selfridges, and teaming up for collaborations with some of London's hottest chefs along the way.

In her video, she talks about what gets her out of bed in the morning, while her eponymous cocktail, a refreshing long drink designed by Joe Hall at Satan's Whiskers, which makes use of Rubies' ketchups as well as Diplomático's Mantuano rum.

Click here to find out more about the campaign.