Introducing Jenny Costa, Diplomat of a New Era 2017
Diplomático rum's second Diplomat of a New Era 2017 is entrepreneur Jenny Costa, founder of innovative condiment brand Rubies in the Rubble
"The biggest piece of advice I was given when I started Rubies," Jenny says in her Diplomat video, "was to go for it full-heartedly." It's a mantra she's stuck to from the off, taking her business idea – making condiments with otherwise-discarded fruit and vegetables – into a thriving business, seeing her range of sauces, relishes and ketchups stocked in Harrods and Selfridges, and teaming up for collaborations with some of London's hottest chefs along the way.
In her video, she talks about what gets her out of bed in the morning, while her eponymous cocktail, a refreshing long drink designed by Joe Hall at Satan's Whiskers, which makes use of Rubies' ketchups as well as Diplomático's Mantuano rum.
Photograph by David Harrison
Click here to find out more about the campaign.