We Are What We Live: Lavazza's breathtaking photographic 2017 calendar
Coffee giant Lavazza has just launched its 2017 calendar, this time capturing the 'Asian Earth Defenders' and their symbiotic relationship with the environment
Published: Tuesday 20th September 2016
The magical waters of Lake Tanjung seem to be mirrored in the lips of a coffee grower. Photography by Lavazza/Denis Rouvre
The branches of a plant superimpose into the wrinkles of the face of a woman who has always grown coffee. Photography by Lavazza/Denis Rouvre
The twists in the landscape of Karnataka can be traced in the face of a young female coffee grower. Photography by Lavazza/Denis Rouvre
The valuable Kitul palm loses itself in the features of a molasses harvester. Photography by Lavazza/Denis Rouvre
The disparate nature of the forest can be found in the features and hues of a young man’s face. Photography by Lavazza/Denis Rouvre
The waves irrigate the black sand of Kusamba and break over the body of a salt farm worker, shaping his face. Photography by Lavazza/Denis Rouvre
The light of a relentless sun is the same light from which farmers get the strength to combat climate change. Photography by Lavazza/Denis Rouvre
You already know that Lavazza makes great coffee. But there's more to the company than that: it's got sustainability at its heart, a value it seeks to encapsulate each year with its stunning photographic calendars.
This year, award-winning French photographer Denis Rouvre has shot the third instalment of the 'Earth Defenders' trilogy to create what has become the 'We Are What We Live' calendar in collaboration with Slow Food. Each person's face is set alongside an image of the landscape representing the environment in which they live and work, which is intended to portray the superimposition of the features of man and of nature.
The Asian Earth Defenders – on which this collection of images is based – are people whose sacrifice and dedication make it possible to improve the living conditions of the local communities and fight against the threat of climate change. Last year, Lavazza focused on Earth Defenders in South and Central America, and the year before was Africa.
Both of these are noble aims – made all the more relevant by this stunning presentation. Above are a selection of images from the calendar and you can watch behind-the-scenes footage here.