If you're anything like us, food plays an increasingly important part in helping you decide where to go on holiday. Fine dining fan? Head to Paris's Michelin-starred brasseries. Love pizza? Visit Naples, Italy, for proper, neapolitan-style pizza. But for barbecue, craft beers and moonshine, head to South Carolina for a food-filled trip bursting with local flavour or get a taste for it in London at Joe's Southern.

Joe's Southern Table and Bar is all about Deep South cooking and Southern hospitality. Set in a converted warehouse, the restaurant is spread across two floors with its bar, Cocktail Baby, in the basement. With a wide selection of Southern-style dishes and beverages, Joe's Southern is the perfect restaurant to give you a taste of the Deep South right here in London. Click here to book a table now.

Win a trip to South Carolina

South Carolina Tourism has also teamed up with My America Holiday, British Airways and American Airlines to give you a chance to win a holiday for two to savour the flavours of South Carolina.

Simply answer 'What is South Carolina’s capital city?' and enter your details on flavoursofsouthcarolina.com

From fresher-than-fresh seafood in Charleston to Belgian brewpubs in Greenville, the state offers something to suit all tastes. What's more, it's the birthplace of barbecue – South Carolina was known for it's low'n'slow cooking long before it came to our shores.

Meat lovers will love the BBQ Trail; a map of more than 220 restaurants across the state that showcase the four types of American barbecue. But there's more to South Carolina than food: it boasts a glut of flavoursome craft beers, from homegrown ales to IPAs and stouts.

And you can't talk about booze with mentioning moonshine, the Deep South's most treasured spirit. What's more, it's the perfect place to familiarise yourself with sweet tea, a Southern tradition invented in Summerville. Download the Ale Trail here.

If there's a place to savour life, it's South Carolina.

For more information, visit: flavoursofsouthcarolina.com