Drinking wine is undoubtedly a sensory experience. So it stands to reason that, when it comes to discovering Côtes du Rhône Wines, there's more to it than just tasting them.

The region produces some of France's best loved wines. Situated in the south-east of the country, it is planted with grenache, grenache blanc, viognier and syrah grapes. If you're up on your wine knowledge, you'll have a rough idea of which flavours to expect, but if you don't, the best way to get to know this unique region and its producers is to experience them yourself.

"Experience", rather than just "taste", is the key word when it comes to Côtes du Rhône Wines this summer – especially given that, from 21-31 July, the region is putting on a one-off event, named The Rhône Touch, which will see its wine represented not just by taste, but by art and design, too.

It's partnered with the University of the Arts London to host a free exhibition of art pieces, commissioned and inspired by the region. And, as well as enjoying the sensorial pieces created by the university's students and tasting some of the best wines Rhône has to offer at its bar, you can also book into its dedicated pop-up restaurant.

Young British Foodies 2015 winner and former Pachamama head chef Adam Rawson is a big fan of Côtes du Rhône Wines – for him, the region embodies the vibrancy and boldness of the food he tries to create. After a few travels to Europe and North Africa for culinary inspiration, Rawson will present food inspired by his culinary trips at the exhibition's accompanying eatery.

Try it yourself

Want to get a piece of Côtes du Rhône without travelling anywhere? The Rhône Touch is happening from 21-31 July at UAL's Platform Theatre Foyer and Bar. If you're just dropping in, you can dive into the exhibition for free, or visit therhonetouch.com to book tickets for Adam Rawson's pop-up restaurant experience. Dinner is priced at £49 with paired Rhône Valley wines. For more information: therhonetouch.com; @VINSRHONE; #TheRhoneTouch

For £49 you can enjoy a tasting menu by the talented young chef (from a list of ten dishes in total), and three paired Côtes du Rhône Wines, too.

Whether you're a total wine buff or just finding your way, the immersive exhibition is an original and fun experience. This meeting of art, food and wine means you can enjoy an evening as offbeat and quirky as the wines themselves.

Register for The Rhône Touch exhibition and book your tickets for the restaurant at therhonetouch.com