Before launching EatFirst, I spent seven years working long hours in an investment bank in London. Like most busy people, I'd become used to putting up with highly processed ready meals or mediocre takeaways that often arrived lukewarm in unsealed, leaking boxes. I often asked myself, in a city as diverse as London with restaurants full of talented chefs, why was it so difficult to get a high-quality food experience delivered to my home or office?
The solution seemed simple; create meals that are 100% designed for delivery, put the customer experience at the forefront of the development process, and work backwards. But as nobody else was doing this in London, I left the City and set up EatFirst.
The result was a premium, online-only restaurant that delivers chilled, fully prepped, fresh meals that are created by a team of top chefs, led by Benn Hodges who has joined us from Roka and The Ivy Grill.
We've seen EatFirst take off this year and we now deliver brunch, lunch, dinner and fine wines, from 10am to 10pm, seven days a week to neighbourhoods in Zones 1-4. We've also developed a technique that allows us to part cook, then blast-chill our dishes to lock in the nutrients and flavours. The customer then quickly 'finishes' heating the meal, in the oven or the microwave, and the result is a delicious, restaurant-quality meal in minutes.
Everyone who works at EatFirst loves seeing feedback on our Instagram feed from customers who, initially sceptical, end up so amazed by the results that they share their experience with the world. This helps us focus our mind every single day on our mission: delivering the very best meal experience.